One key business solution merchant site owners always look for is a reliable payment processor to accept payments for online transactions. To the uninformed, however, payment processing is a complicated subject. There are many complex issues to begin with, specifically pertaining to the fundamentals of payment processing, payment gateway configuration, and some aspects of third-party payment processors. Before we get down to the best payment processors, here are a few essentials about payment processing itself.
About Payment Gateways
A payment gateway is really a third-party company, like a bank, which connects your e-commerce software in your processing account. This real-time facility enables you to accept charge cards, atm cards, and other forms of online payment. Though not essential, a payment gateway has many benefits, like:
• You should have a feature that will provide your clients real-time feedback on their payment status, most significantly if the payment card is not accepted for any reason.
• You ride on speed and efficiency. If your business conducts large transactions, then you certainly benefit by speed, efficiency, and significantly lower processing fees.
• You begin straightaway. No waiting time must start your business. A payment gateway starts accepting debit or charge cards immediately. To summarize, payment gateways accepts information, encrypts it, and transmits it over the internet.
Setting Up Gateway Configuration
Establishing your payment gateway essentially contains two steps.
• The first step involves your credit card merchant account and your gateway provider. You should provide accessibility gateway provider through making available all needed information.
• In the second step, the payment gateway will configure with all the payment processor. All of that a payment processor asks you is always to log in, go to configuration and payment methods, and then choose the payment gateway. You may ask whether you can configure different checkout choices. Yes, you can. You can either authorize funds or ask the customer to create real-time payment during actual checkout. Your final decision depends upon your small business model. Real-time payment necessitates that you ship the merchandize in a specified period. For those who are not able to do this, selecting the other alternative is actually a better option. The option of “Authorize Funds” lets you put a short-term hold on the customers’ funds till you ship your product or service.
Understanding Third-Party Processors
Simply put, one third-party processor is actually a vendor who charges your customers’ credit cards for your benefit and after that transfers the money electronically to your account. Many online merchants prefer to have the third-party processor and also the payment gateway. In this way, you can ensure your prospective buyer has their preferred payment method and is not turned away. Since you now possess the basics, we can give attention to what features the best payment processors have.
A great payment processor
• Provides processing account services efficiently. Good customer support is essential. Availability of 24×7 help provides plenty of reassurance there is a person to troubleshoot your problems.
• Comes with an effective antifraud solution set up. You hear a great deal about credit card frauds going on these days. Charge cards are stolen, lost, or misused by false information. The best payment processors verify billing and shipping addresses with those supplied by MasterCard/Visa. Additionally, card security codes are set up to ensure the buyer actually owns the card. • Offers you accurate financial information.
• Features a recurring billing feature. This simply means automatically collecting payment installments following a fixed duration.
• Have reasonable rates and fees. However, you have to remember that every payment processor may have different groups of rates. For instance, they may have a big selection of rates, such as discount rates, chargebacks, or transaction rates, in addition to application fees, ongoing fees, and settlement fees. Picking the best payment processor will entail evaluating all financial aspects of the charges and fees.
• Is dependable in most respects. Any weak link in the payment processing system means lack of customer confidence, which translates into loss of business. There are lots of dependable and well-known payment processors available. All you cgigrs to do is measure the benefits and downsides each processer has.
A few of the well-known names in the business are Google Checkout, PayPal, MiraPay, and Authorize.net, to mention a few. They have survived competition and are thriving since they have built customer trust by providing the best, secure, and fast payment environment.