Recently I have been hearing plenty of discussions about the “value” of Facebook likes, Real vs. Fake. As usual, almost all of what I hear is wrong so I decided to achieve this post to set things straight. Let me first begin by explaining the difference between a “real” like and a “fake” like. A what are known as “real” like is a like which is earned the “right” way… meaning that the like was done by a real person who found real value in your site or post or page or whatever and decided to give you kudos by “liking” it…
Now to the “fake” like; the fake like is really a like that is certainly generated by any means apart from a few things i described above. You will find a multitudes of numerous techniques for getting an imitation like, too many for this post, but below are a few:
1. Purchase like packages on microjob sites like Fiverr.com; you can buy a few hundred to some few thousand. These likes are more often than not generated with a bot (automated software program) that games Facebook security and erroneously adds dozens to 1000s of likes over days or even weeks. The positive to this method is it is cheap… the negative is that bots can be often be detected by Facebook security which can lead to your Facebook page being closed down. Recently Facebook announced it’s wants to ramp up detection, you can read a great article about this here.
2. Purchase likes from a microworker site. This process involves buying “credits” or “tokens” on sites like Welikehits.com. These websites enable you to setup an account together with your Facebook profile then others get credits by liking your page or sharing,etc. You spend between $5-$100 to purchase credits that you then “spend” when someone likes your page; you can buy several thousand credits for $10-$25 normally. The benefit of these internet websites is the fact real people with real accounts are liking your page, no automated script or bot… the negative is that the way these likes come to you is through a gateway page using a set ip address… meaning that it must be very easy for Facebook to share with these were bought, and thus not count them.
Below are a few of the advantages of fake likes:
1. Access to Facebook Analytics. Facebook only allows you to the access the analytics portion of your control panel When you reach 30 likes. Through getting fake likes, you can access your information quicker.
2. Access to Facebook vanity URL. Facebook enables you to have a vanity URL only after you have 25 likes… the vanity URL is very important right from the start, it enables you to have facebook/yourkeyword again, fake likes provides you with access to this feature quickly.
3. Nobody would like to like a page that has zero likes… psychologically individuals are FAR very likely to click that like button if there are already several hundred or several thousand likes.
4. SEO value. Social signals are VERY important to SEO right now… some say around 1/3 from the puzzle… regardless of what the number is actually, if you do SEO you KNOW that things like followers,likes, etc play a crucial role in gfhisr keywords on the search engines. If you are unable to generate these social signals the “right” way, having the fake ones is superior to nothing.