Nearing the end of 2019, Google started letting internet marketers know about impending changes to their online search engine ranking system that would have influence on how sites would be viewed in 2020. To continue to rank well in 2020, websites should hit certain additional criteria. In this article, I discuss these key new changes that can impact your website’s organic SEO rankings within the Google Search Engine.
The very first item on their own list is that of making sure that your site includes a published SSL certificate in place. Now, so far as Google search rankings go, you will start to be penalized if you do not provide an SSL certificate set up on your own site.
One of the first moves in this connection already now set up, is that should you not come with an SSL certificate on the site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a prospective page viewer be aware that the web page has not been secured. Clicking on the exclamation mark brings up the facts from the security infraction. This new item has become already in position on the browser with all the January 2017 Chrome “56” browser update.
SSL certificates usually are not a major expense today and also you can have them set up for only about $26 annually should you be not running an e-commerce site and about $70 or so if you are. Google is extremely interested in customers being protected since they visit websites directed by Google and they wish to make sure that customer data entered on these internet websites is encrypted as well as a person’s information and facts are kept safe. In this connection, they will likely therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate in position. So, if being found by Google organically is very important for you, it is a step you will need to take with your site.
Next on their agenda is popup adds on webpages, particularly on mobile devices. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google continues to be listening to their complaints. Google has found that popup adds often can cover a whole screen over a mobile phone and can even be hard to get rid of. Now as Googlebot crawls your webpages as well as in particular, your mobile webpages, remember that they are looking on popup adds with disfavor along with your page is going to be penalized if popup adds are found.
Google’s move here is that they are seeking to deliver quality content for their search and “AdWords” customers for their advertisers. They are on the hunt for quality content pages to serve up – not “Fluff” pages whose primary purpose is always to popup an enhance sell something. Advertising on the web will almost certainly start to change because of this new online search engine ranking requirement if you are wanting to be found and you currently run popups on the pages, you will end up wanting to start doing a bit of rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you for it as opposed to penalizing you.
The following change needed for 2017 is going to see a lot of people scrambling to improve their site design architectures. Up to 50 % of all Internet access these days is performed by cellular devices including tablets.
In a recent study completed by a Google subsidiary company, it had been found that this average load time for a webpage on the mobile phone is still sitting at about 19 seconds to load. This same study suggests that mobile device users on the other hand have only an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their search engine and on the part of their AdWords advertisers, usually are not getting loaded.
So situations are changing. Google now has setup an entirely separate internet search engine “page indexing” database within their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and when your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google is likely to make note of it as well as your page will no longer be showing up inside their search engine results for users up until you can get this fixed.
With over 50% of all the website interactions now provided by mobile, this has the potential of cutting your total visitors by up to 50 % as soon as your pages have already been flagged by Googlebot for being slow loading – not really that mobile was helping you anyway with approximately 53% of men and women clicking off before your page ever got loaded in the first place.
In reality, many WordPress theme providers are actually scrambling to develop and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be out on these however as to whether or not they will be able to get down towards the 2-4 second page loading time “sweet-spot” requirements now being essental to Google.
To hit loading times which are consistently this fast, will pretty much require the building of “natively coded, responsive” webpages that do not use widgets of the sort. And even the time use to convert the content of the anhnir fat page into a fast loading, content filled mobile page will take time that may still keep the page out from the fast loading category.
In summary, the Internet search engine these days wants professionally built, natively coded webpages to serve up solid content to its customers on mobile devices. To reach your goals having a website organically in the future as a result, will require for many online entrepreneurs, a requirement to rebuild existing websites.