Not all keywords are global, in fact sometimes by far the most valuable keywords are the local ones that can get the traditional business more interest and conversions from customers in the area. More people are using the internet to find local business owners over antiquated methods such as the phonebook than ever before and this trend will only continue, so if you have a local business you would like to get off the floor then concentrate on your local Search engine optimization strategy.
Precisely what is Local SEO?
Local search engine optimization refers to obtaining a typically small business to rank specifically in the SERPs for region. This is generally much easier to do than ranking for global terms that makes sense because local SEO revolves around local search phrases that are essentially just very specific long-tail keywords which consequently have hardly any competition.local search engine optimization.
Rather than going against hundreds, thousands, or potentially countless other sites which are targeting keywords, you’re likely only going against a tiny handful and more than likely the competition know a whole lot lower than one does about ranking searching engines, particularly local SEO. Lets cover some local search engine optimization tips.
Local SEO Tips
First, understand which local SEO keywords to target. This doesn’t mean ranking for your own personel brand related keywords. If someone searches on their behalf then they’ll find you together with you’re in good shape. Instead you should target local keywords within your off and on page SEO. I’ll conduct a more complete write on choosing local SEO keywords next week, however the gist of local keywords is always to qualify the keywords you’re already wanting to target along with your geographic terms whether it’s a city, state, country, region, etc.
Now let’s get into the neighborhood SEO tips.
On Location Local SEO
Posting Your Address to Your Site – This really is one of the first things you should do. Ideally there is a physical address as this will assist your neighborhood SEO efforts immensely. Use it around the footer of every page when possible and place it within a page or 2 of your Google Fluff pages.
Google Fluff – Your Google fluff pages are your “About”, “Contact”, and other informational pages as they connect with your website and business which Google wants to see. This should be part of local or global SEO but owning your fluff pages can place you ahead of competitors who don’t get them so when just mentioned, these pages are also nice to accommodate your address and then any additional information you’d expect to find for a local company like hours or a phone number.
IP Source – Make certain your website is hosted inside the country where your enterprise is. This could take care of itself for most webmasters however for some they find cheaper, seemingly more attractive hosting options in other countries. That looks strange to Google once they see you’re trying to rank for London based keywords but your website is hosted in America. While you’re doing that, grab a passionate IP if at all possible to ensure that you’re not sharing with any potentially spammy or penalized sites. It costs more but may be worthwhile because i outline in hosting and SEO.
Keywords – I simply alluded for this but place the local keywords within the title tags, meta descriptions, H1/H2, target one keyword per page or article; all basic SEO stuff basically but tailored along with your local keywords. Start using these and LSI keywords sparingly when pointing returning to your website from another site.
Google Authorship – Google Authorship works well in global SEO as well as moreso in local SEO as most of your competition will never be doing the identical. Get the picture in the SERPs with Google Authorship and increase your authority.
Off Site Local SEO
Social Media Sites – Get the business and address on Google , Google Places, Facebook, Twitter, Bing Local, 4Square, Wikimapia, LinkedIn, and Yelp, and interact where you can with every network.
Directories – Submit your company on directories like Dmoz, Yahoo, Local Directories, Online Yellow Pages, as well as other directories of the like. Most cities have local directories to advertise their local businesses and lots of people refer to these exclusively when finding information and businesses about and around their city.
NAP Consistency – Nap will be the acronym for “name, address, and phone number”. These details should be on your site and on directories, social media sites, anywhere you are able to put it, and most important it needs to be CONSISTENT in every single location. If something modifications in your NAP’s details, update them over the board. Google would like to deliver the best user experience therefore if they observe that your address is different on a number of different sites, they’ll wish to shield their users coming from a potential frustration when attempting to achieve you.
Local Sites – Interact with and take local links from various sites in your community. A web link coming from a local news website makes your site seem more highly relevant to search engine rankings for and in your neighborhood. Networking with some other local business owners by doing all of your own searches or connecting over small business hubs is a great way to share links and boost your exposure.You ffjsgz even flyer to your web site to increase awareness and consequently your traffic and also the links you’ll receive inside your local community that will in turn cause Google to reward you with a better local ranking.